At Wayfinder, our experts specialize in delivering extraordinary results for tabletop game and adjacent companies. Our mastery of data-driven expertise, combined with a touch of creative wizardry, ensures your PPC strategies yield remarkable results across every corner of the tabletop gaming cosmos.
More Customers
Cost per Acquisition
More Revenue
Return on Ad Spend
"We weren't getting very many sales with our online store before starting with Wayfinder. They helped us set up our ad campaigns and within 2 weeks we were already breaking 5-figures. And it continued to get better every month! We had our best online sales year ever thanks to them."
Paul Alexander Butler
Dive into a data-driven quest with our tabletop game marketing expertise, transforming campaigns into profitable adventures. Our proven track record in the gaming sphere is your guide to consistent success and growth.
7.1x return on ad spend with Google and Facebook ads
$486,000 in revenue generated year-end
$275,000 net revenue generated from ads at year-end
82% increase in online sales year over year
We're seasoned players in the tabletop realm, understanding that lengthy strategy meetings often clutter the path to victory. We cut through the unnecessary, focusing on action-oriented steps tailored to the unique dynamics of tabletop gaming companies.
Our campaigns are crafted from a blend of meticulous quantitative and qualitative research, specific to the tabletop gaming industry. We delve into the lore and mechanics of your games, ensuring our strategies resonate deeply with your target audience.
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Like a master game designer, we constantly iterate and refine, treating each campaign like a complex, engaging board game. Our extensive testing uncovers the winning strategies, fine-tuning your marketing playbook to captivate and retain players.
We're not just about getting players to the table; we're about keeping them engaged in your game's story. By optimizing your ad funnel, we ensure your brand not only attracts new gamers but also becomes a staple in their gaming collection.
Ad copy & messaging
Ad images and graphics
Video ads on request
Email copywriting
Automated email flows
Email list nurturing
Social media calendar
Daily and weekly posting
Social post designs
Tagging Implementations
Testing and QA
Audits and Assessments
Custom Dashboards
Connect Data Systems
Multi-Funnel Reports
Full end-to-end implementation
Custom reports
Server-side tracking
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