Game Companies We Have Worked with
Our Team Values
➤ Results-Driven
At the heart of Way finder is a relentless drive for results. We meticulously track every campaign to ensure it not only meetsbut exceeds expectations. Our focus is on boosting your sales, improving ROAS, and maximizing net profits because we know that’s what brings real success.
➤ Ownership & Responsibility
We believe in taking ownership of every project and every challenge. When obstacles arise, we don’t just find solutions; we innovate and evolve our strategies to navigate through them. This commitment ensures we consistently deliver on our promises.
➤ Client-Obsessed
Our clients' needs and goals are at the forefront of everything we do. We are dedicated to enhancing their business outcomes and building enduring trust. By focusing on their success, we ensure ours.
➤ Kick-Ass
Wayfinder is home to a team of exceptional individuals—chosen for their talent and their drive. We don’t just aim to meet goals; we strive to dominate and lead in the market by delivering extraordinary results that set us apart.
Our Origin Story
From Harmonies to High Scores
Once a rock musician, Adam Zlotnik found his rhythm in the world of marketing, blending creativity with strategy.
His career shift led him from performing on stage to mastering marketing campaigns, culminating in a pivotal project with a tabletop gaming company. This collaboration not only tripled the client’s business in three months but also ignited Adam's passion for transformative marketing. Inspired by this success, Adam launched Wayfinder Agency, a firm dedicated to helping tabletop game companies unlock explosive growth and dominate the market. Wayfinder's story is about turning potential into remarkable success, one strategy at a time.
Meet The Crew
The Strategists Behind the Success
Adam Zlotnik
CEO
A visionary leader who combines extensive marketing expertise with a passion for gaming to drive our agency forward.
Hya Maniquis
Google Ads Strategist
Hya crafts high-impact strategies that are as strategic and intricate as the games our clients create
AJ Dizon
Facebook Ads Strategist
AJ's creative campaigns across social platforms ensure our clients' games land in the hands of eager players worldwide
Rejie Mei
Marketing Assistant
Rejie supports our team with relentless energy and a keen eye for detail, helping streamline our operations and client projects
What we’re about
Crafting Campaigns, Celebrating Games.
Our campaigns are more than just ads; they are epic quests that captivate and engage. We believe in strategic planning, creative innovation, and data-driven results. Each project is a new game board, and we play to win—maximizing ROI, driving sales, and enhancing player engagement.
Team Huddles
We don’t Work with Jerk Clients
Success for us is about more than just the bottom line; it's about fostering positive, respectful relationships. We insist on a work environment and client interactions that are based on mutual respect and professionalism. To that end, we choose not to work with clients who don't share these values, no matter the potential profit. Our commitment to integrity means we don’t work with jerk clients.
Why You’ll Love Being Part of Our Guild
Remote Flexibility
Work from anywhere—be it your cozy home office or a café in the Forgotten Realms
Unlimited Quests
Take the time you need to recharge with our flexible vacation policy.
Gear Up
Enjoy a tech stipend to equip your home office with the latest and greatest.
Career Levering Up
Opportunities for professional growth and advancement are as abundant as loot in a dragon’s lair.
What we’re about
We’re Recruiting for These Roles
Senior Paid Media Specialist (Google and Facebook Ads)
Hear From Our Allies
Epic Wins & Legendary Campaigns
"Our online sales took off within weeks of launching ads"
"We weren't getting very many sales with our online store before starting with Wayfinder. They helped us set up our ad campaigns and within 2 weeks we were already breaking 5-figures. And it continued to get better every month! We had our best online sales year ever thanks to them."
Paul Alexander Butler
Todd Tiemann
"Partnering with Wayfinder was a game-changer for our company"
We were struggling with our existing marketing, and our sales were hit hard. But in a few months of launching ads, we started seeing results that exceeded our expectations. Our sales continue to grow as Wayfinder helped set us on a path to ongoing growth and success. Thanks Adam!
"We owe the success of our game launch to the team at Wayfinder"
"I knew I was in good hands from the moment we started working with Adam and the Wayfinder team. They were organized did everything they could to ensure our marketing took off without a hitch. We went on to hitting our sales goals in a relatively short amount of time. I was surprised with how fast they moved! Thank you Adam and Wayfinder!"
Rob Alderman
Joel Popoff
"Without Wayfinder, we'd likely be out of business right now"
"I've been working with Adam and his team for over 4 years on ads for our e-commerce store. They helped get us profitable with a 4x ROAS in our first few weeks and it's been consistent ever since. When we had challenges with our Amazon account, our Shopify sales literally saved our business."
